Asian Paints launches first TVC for SmartCare solutions

Asian Paints has unveiled its first TVC for the SmartCare range of waterproofing solutions. The commercial makes a point with its #ZubaanDeDo message, indicating homes to bid goodbye to dampness, cracks and water leakage. Asian Paints sales marketing and technology - president Amit Syngle said, “The film taps into the widespread belief that once a house is afflicted with leakage, cracks and dampness, one can never get rid of it. Asian Paints SmartCare range is here to provide assured waterproofing solutions to consumers. We are offering a first-of-its-kind retail waterproofing warranty on our range of waterproofing solutions which establishes the credentials of the product. This film will help us establish the fact that one can get rid of waterproofing issues for a longer period and we are ready to give our word on the performance parameters. ‘ZubaanDeDo.’” The TVC showcases a real-life situation featuring a young couple with a broker and a home-owner. The house they see is damp with cracked, leaking walls. Here, the homeowner promises to fix them and guarantees a lasting look with no leakage or if leakage returns, he will give away the house to the tenant for free, according to indiantelevision. The TVC takes an exciting turn when based on his experience in dealing with homes; the broker challenges the home-owner on the water-proof warranty claim and instead of the young couple, the broker himself takes the apartment for double the rent. Over months and years, the broker tries his best to inflict cracks and dampen the home, but fails and eventually gives up. The campaign where the homeowner keeps up the ‘Zubaan’ he gave on water-proofing of his home, communicates SmartCare water-proofing solution’s proven ability to offer assured protection from leakage. Also, the warranty underlines Asian Paints’ unique ways of bringing to its customers, only the best.