Asian Paints' launches Bathsense campaign

Bathsense is a creation from Asian Paints, and represents the reputed brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aim to simplify the user’s bathroom life with a host of truly unique features. Coming backed with the experience and legacy of Asian Paints, Bathsense presents unmatched aesthetics in design, quality, functionality and durability. To introduce India to Bathsense, Asian Paints has launched a 360 degree campaign, centred around a series of TVCs for North India. The TVCs were supported by an outdoor, print, digital and radio campaign, various activations and other point-of-sale elements for dealers, plumbers and customers. Regarding the campaign, Pragyan Kumar, Vice President, Asian Paints Home Improvement, says: “At Asian Paints, we have always strived to cater to the ever changing needs and wants of the consumer. Brand Bathsense is another step on that front from our end. Apart from having great designs that look beautiful, Bathsense is committed to provide innovative solutions to problems that have remained unanswered for long. We strongly believe that the “IssePata Hai” campaign will help us seed Brand Bathsense in the market and establish clearly to our customers that we are here to offer solutions that truly understand them.” The concept of the campaign, including its tagline ‘Bathrooms that understand you’, came from a powerful insight: today, bathroom products come in endless shapes and designs, but what one wants is a bathroom that smartly understands his/her bathroom expectations, including qualities like hygiene and durability. Bathsense backed this with impactful features like abundant flow even at low pressures, self-cleaning showers, water-saving faucets and many, many more.