Asian Paints ColourNext19 unveils ‘Awakening’ as Colour of the Year

~ Revealing Adulting, Harvest, Enchanted and F-Lux as the four colour trends for 2019 ~ Bringing together the best of design and research principles, Asian Paints ColourNext is the most decisive voice on colour in India. The Asian Paints Colour Marketing team collaborates with the finest purveyors of design from a wide range of disciplines — architecture, interiors, fashion, sociology, advertising, F&B and media — to put together the most comprehensive guide to colours, materials, textures and finishes for those who design for India.   Speaking on ColourNext 2019,Mr. Amit Syngle, COO, Asian Paints Limited said, “At Asian Paints, we have been studying colour and its myriad influences on lifestyle in India since 2003. And year after year, we are fascinated by the stories that emerge out of the chaotic, creative landscape that is this country. In its 16th edition, ColourNext brings you four powerful colour stories that will find expression across design disciplines in the months to come. “ This year’s ‘Colour of the Year’, Awakeningis a shade of plum, alive with the dynamism of being woke. The dignity and power of purple fused with the humility of brown, it personifies the strength to stand up when it matters and, to dig in your heels with confidence. Awakening is the colour of courage, to be the change you want to see.   The first trend of ColourNext 2019 is Adulting. Millennials have redefined what growing up means; the conventional college-marriage-car-house route to adulthood is so 20th century! Why tie yourself down inside a few hundred square feet when the world is your home. Who has the time to do laundry and pay bills when there is so much to do and see? Why buy the year’s best car when you can get a chauffeur driven ride - anytime, anywhere. The new kids on the design block are creating fuss-free spaces that adapt to changing needs. Smart, modular and lightweight is the style du jour. From shared workspaces to shared homes, Adulting will influence everything we design and create.   Forecast Bright, perky colours punctuate practical greys. Bold typefaces make a comeback to create spaces that are unafraid of attention. Repurposed material, multifunctional design and curious objects speak of a need to be creative and expressive for a generation that is redefining growing up. The second trend of ColourNext 2019 is Harvest. Welcome to a radical new natural! Bio-facturing is bridging the gap between man-made and natural. Experimenting with algae, bio-polymers, bacterial cellulose, and fungi as raw materials, designers turn alchemists to harvest living materials.   Designed to degrade, closed-loop, zero legacy engineered nature is the pulse of sustainable innovation. The future is bio-curious!