Aparna Enterprises Announces Growth Strategy For Tile Brand Vitero

Aparna Enterprises, the leading building materials brand announces the growth strategy for their tile brand, Vitero Tiles, by launching a new collection of Wall Tiles called Vitra. Inspired by premium quality, modern design and contemporary aesthetics, the new series

BY Realty Plus
Published - Wednesday, 21 Apr, 2021

Aparna Enterprises, the leading building materials brand announces the growth strategy for their tile brand, Vitero Tiles, by launching a new collection of Wall Tiles called Vitra. Inspired by premium quality, modern design and contemporary aesthetics, the new series Vitra will have fifty six shades to its credit. With this new launch, Wall Tiles’ portfolio will have around 4 series and more than 400 shades. Vitra will be available in India through more than 275 dealers across India. Commenting on the product expansion and growth plans, Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Despite the challenges last year, Vitero Tiles has grown by 13% in the last FY and is expected to close the current FY with 50% growth. Our new launches envision to provide consumers with high quality and premium design products. Apart from building the portfolio, we will also continue to increase tile production capacity and expand our distributor network pan India. Last year, we had increased our dealer network by 23% and this year we will be further boosting it by 30%.”