Anchor takes a new corporate identity

Anchor Electricals Private Limited has been renamed as Panasonic Life Solutions India Private Limited (PLSIPL) with effect from April 1, 2019. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic.’ Vivek Sharma, managing director, PLSIPL, said in a statement, “We are delighted to unveil our new corporate identity which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers.” The positioning for the two core brands, however, remains the same with Anchor targeting the value-for-money segment and Panasonic catering to the premium end of the market.