Air Purifier Sales Soar By More than Half

With the overall air quality in various parts, particularly Delhi NCR, in the country fluctuating between 'very poor' and 'severe' categories, air purifier makers are logging as much as 50 per cent rise in sale numbers and expecting the momentum to gain more traction during winters. The air purifier segment, which was earlier limited to select pockets of top metro cities, is firming its foothold in smaller cities, and online channels are emerging as a key facilitator to meet the consumer demand in such places. Though air purifier as a segment is very small but it has increased in size over the last three years, and the vertical is expected to grow by another 50 per cent in 2020. Now a basic air purifier that simply cleans the air with the touch of a few buttons is coming packed with features such as real-time, wifi-enabled control systems. Now companies have IoT enabled room air purifiers with multi-layers of purification filters and can be controlled from the comfort of a smartphone. The current market size of the domestic air purifier segment is estimated to be around Rs 200 crore annually, with several companies including Eureka Forbes, Dyson, Kent, Sharp, Panasonic NSE 0.98 %, Philips etc competing, as it is a sunrise segment. The category has increased in size over the last three years, and in 2020, and it is expected to grow by another 50 per cent.